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Branding Page

At Borderline Syndrom, we are more than just a website; we’re a beacon for change, understanding, and support for those affected by Borderline Personality Disorder (BPD). Our branding reflects our commitment to these values, guiding our communication, visuals, and overall digital presence.

Core Branding Elements

Logo Usage Our logo is the cornerstone of our brand identity. It represents our mission and values at a glance. Here are key guidelines for using our logo:

  • Primary Logo: Use the primary logo in most cases, ensuring it’s clearly visible against the background.
  • Approved Variations: We have variations for different contexts—vertical, horizontal, and simplified versions. Use these appropriately based on space and layout requirements.
  • Do’s and Don’ts: Do not alter the logo’s colors or proportions. Always maintain clear space around the logo, free from text or other visual elements.

Color Palette Our brand colors convey our identity visually, creating a consistent and recognizable look.

  • Primary Palette: Blue tones representing trust, clarity, and communication.
    • Primary: #005096
    • Tints: #1969af, #3383c9, #4c9ce2
  • Secondary Palette: Earthy green shades symbolizing growth, support, and stability.
    • Secondary: #968714
    • Tints: #bcad3a, #c9ba47, #e2d360
  • Tertiary and Gray Palettes: Accent and neutral colors for versatility and balance.
    • Tertiary: #e6e600 to #ffff4c
    • Gray: From #000000 to #c8cbcd

Imagery and Graphics Our visual style uses photography and illustrations that resonate with empathy, support, and understanding. Visuals should reflect real-life scenarios, convey positive messages, and include a diverse range of individuals to represent our inclusive community.

Brand Identity

Mission Statement “To provide support, educate, and empower individuals affected by BPD, fostering a community where understanding and empathy prevail.”

Vision Statement “We envision a world where BPD is understood, individuals are supported, and the stigma surrounding mental health is eradicated.”

Brand Values

  • Empathy and Understanding
  • Integrity and Transparency
  • Support and Community

Brand Voice & Tone Our brand communicates in a tone that is empathetic, supportive, and informative, ensuring our community feels valued and understood.

Additional Valuable Components

Brand Story Borderline Syndrom was founded to bridge the gap in support and information for those affected by BPD, driven by personal experiences and a passion for making a difference.

Tagline/Slogan “Understanding Beyond Borders”

Testimonials and Case Studies Featuring real-life stories and testimonials from our community, showcasing the impact of our work and the importance of support and education on BPD.

How to Present These Elements

This branding page is designed to be visually engaging, easy to navigate, and accessible. We provide clear guidelines on logo usage, color palette, and other visual elements to ensure consistency across all branded materials.

Brand Guidelines For comprehensive details, refer to our Brand Guidelines document, which includes specifics on logo spacing, typography, and more.

Updates Our branding page and guidelines are periodically reviewed and updated to reflect our evolving brand and mission.

Borderline Syndrom Position

Below is an example of how you can position Borderline Syndrom: is a comprehensive online platform dedicated to enlightening, supporting, and empowering individuals and families affected by Borderline Personality Disorder (BPD). The website aims to demystify BPD, offering hope to those navigating its challenges and fostering a community where empathy and understanding thrive. It serves as a sanctuary for individuals seeking understanding, comfort, and connection with others who share similar experiences with BPD2.

The content on covers a wide range of topics related to BPD, including the complexities of relationships, the impact of BPD on life expectancy, different types of BPD, navigating divorce with a spouse who has BPD, and the intricate dynamics of BPD mirroring personalities. The site explores the Chameleon Effect in BPD, the connection between BPD and overthinking, healing after a BPD relationship, and the link between sex, self-harm, and BPD. It also delves into the world of forgetfulness in BPD, the impact of hypnotic dreams, and the fascinating interplay between identity and relationships in the context of BPD1.

Borderline Syndrom is more than just a website; it positions itself as a supportive community at the forefront of BPD research and advocacy. The platform continuously seeks to contribute to the broader conversation about mental health, pushing for greater awareness and change. It invites visitors to explore articles, engage with stories, and become part of a community that uplifts and educates. The site emphasizes the importance of empathy, quality, integrity, community, and support in its mission to break down the stigma associated with BPD and promote a more inclusive and supportive conversation about mental health2.

The website also features personal stories and insights, such as a father speaking out about the loss of his son in the Thousand Oaks shooting, highlighting the human aspect of dealing with BPD and related challenges within families3. Additionally, it addresses the phenomenon of BPD mirroring personalities, shedding light on how individuals with BPD adapt and reflect the emotions and behaviors of those around them, which impacts interpersonal relationships and overall quality of life.

It’s important to note that while provides valuable information and support, it emphasizes that its content is for entertainment and informational purposes only and should not be considered a substitute for professional medical or mental health advice, diagnosis, or treatment.

Join Us in Our Mission

We invite you to use our brand assets in alignment with these guidelines to help spread awareness, support, and understanding for BPD. Together, we can make a lasting impact.


The content provided is for entertainment and informational purposes only and should not be considered a substitute for professional legal, medical, or mental health advice, diagnosis, or treatment. It is not a replacement for a formal consultation with a qualified legal, medical, or mental health professional. If you have any legal concerns, medical issues, or mental health questions, please seek the advice of a licensed attorney, healthcare provider, or mental health provider respectively. Never disregard professional legal, medical, or mental health advice or delay in seeking it because of something you have read or seen in this content. Additionally, for specific legal issues, always consult with an attorney licensed to practice law in your jurisdiction.

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